our team.

pj fischer

founder + ceo + engineer

i’m a multi-time founder and engineer behind alokite labs, where we build bespoke software and ai systems that create real operational leverage. i’ve shipped automation, internal platforms, and enterprise-grade tooling across healthcare, legal, venture capital, commercial real estate, and physical goods, with a focus on one thing: systems that improve execution and drive measurable roi.

my work often sits where complexity lives. messy data, fragmented tooling, manual workflows, and high-stakes operations. alokite builds the infrastructure that connects it all, from ai-powered outreach and lead generation systems to workflow automation that reduces manual research time by up to 90%.

before alokite, i co-founded and bootstrapped jaive, leading delivery across smb through enterprise clients for 2.5 years. i worked directly with founders and c-suite teams to translate ambiguity into production-ready systems, integrating ai (openai, claude, and custom llms) into real business workflows that teams actually adopt.

i bring hands-on depth in backend and frontend engineering (python, fastapi, react/next.js), llm ops, and software architecture. based in salt lake city, i collaborate with businesses worldwide.

vp of operations

haley church

i’m the vp of operations at alokite labs, where i run internal delivery operations across our custom software and ai builds. i focus on making execution predictable by tightening scope, structuring project plans, improving internal workflows, and building the systems that keep teams moving fast without losing quality.

i came up in fast-paced phase iii clinical environments managing global vendor portfolios across high-stakes therapeutic areas, where every contract, budget, timeline, and deliverable had to stay tight, aligned, and audit-ready. that experience shaped how i operate today. i’m proactive, systems-driven, and deeply execution-focused, known for turning chaos into clarity and solving problems before they impact delivery.

i love building strong internal systems, optimizing processes, and creating operational leverage that lets high-performing teams do their best work at scale.

frequently asked questions.

  • we build solutions around where you are now, whether you’re getting the first version out or scaling what already works. everything is tailored so you can move forward with clarity and confidence.

  • getting started is simple. send us a message through the contact form or book a call and we’ll map out the next steps and answer any questions along the way.

  • we bring a human-centered approach without sacrificing speed or standards. founder-led delivery, tight communication, and systems that integrate directly into how your team actually works. our ai automation isn’t hype. it’s built for roi. we build what runs the business.

  • you can reach us anytime via our contact page or email at paul@alokitelabs.com. we aim to respond quickly—usually within one business day.

  • every engagement is scoped and priced to match the opportunity.

    we deliver in modular phases (audit → build → optimize), allowing clients to prioritize the highest-impact improvements first while maintaining flexibility as requirements evolve.

    for ongoing support and continuous improvement, we use a monthly retainer operating model to maintain, refine, and expand systems over time

  • working with alokite labs feels like bringing in a senior operator + engineering team that actually runs execution, not a vendor that “just builds what you ask for.”